FFXV & FFXVI
FULL CAMPAIGN ECOSYSTEMS
FFXV (2016) - Led global marketing from Square Enix (publisher)
FFXVI (2023) - Led marketing from PlayStation (platform)
FINAL FANTASY XV (15)
Reclaim Your Throne
Expand the FFXV Universe
Retain the FF core
& Reach for more
FF Core: New Legacies feat. WWE Xavier Woods
FF Core: PAX West (3 years of memories)
More: Florence & the Machine
More: Afrojack
More: Uber
More: Jones soda
More: Tastemade
More: DC Comics
FINAL FANTASY XVI (16)
8-figure joint paid media campaign
3x State of Plays + 1x Showcase
4x PlayStation Brand Campaigns: Live Action 2021, Gameplay 2022, Live Action 2022, Gameplay 2023
Franchise Web Page (first to market)
Make PS5 Value Tangible
Expand Cultural Relevance
PS5 exclusive messaging on static and video creative
PS5 Console Bundle + Limited Edition DualSense + Covers (first to market)
“Welcome to Final Fantasy” feat. 8x athletes (Angel Reese, George Kittle, Suni Lee, Alphonso Davies, Xavier Woods, Pierre Gasly, Gabriel Martinelli, Alessia Russo)
Influencer campaigns led by local PlayStation teams - Brasil, Germany, Mexico, Netherlands, Nordics, Portugal, Spain, U.K.